Overview of Focus Group

For our focus group, we gathered together people within the age of our target audience, including a variation of age and gender. Overall, this will give us a wide range of opinions and feedback to help us improve.


Name: Amy Green
Age: 17
Gender: Female
Favourite music genre: Alternative / Indie
Favourite artist: The 1975
Favourite music video: The 1975 - Girls
What do you look for in music videos: An interesting story-line or narrative that matches the song, a good visual representation of the lyrics or style of the song.
How can we relate it to our target audience: Relate it to the target audience, make sure the concept of the video is simple and make sense so that our age range would relate to by using interesting techniques and certain visual choices to keep the audience engaged due to the typical short attention span of teenagers.

Name: Ben Cox
Age: 17
Gender: Male
Favourite music genre: Classic rock
Favourite artist: Cypress Hill
Favourite music video: Yungen - Bestie
What do you look for in music videos: Videos that tell an interesting story that is easy to follow tend to be more engaging to watch.
How can we relate it to our target audience: Including parts in the video that would be relatable to the age range.

Name: Rhiannon Millard
Age: 17
Gender: Female
Favourite music genre: Indie
Favourite artist: Catfish and the Bottlemen
Favourite music video: Walk the Moon - Shut Up and Dance
What do you look for in music videos: I look for videos that are fast paced in their editing and that are exciting. I also love it when the set and the visuals are very aesthetically pleasing.
How can we relate it to our target audience: Make the themes of the video accessible ot universal to teenagers. Include iconographic objects that teenagers relate to, eg, paint powder smoke that is used at concerts.



Name: Joe Saunders
Age: 20
Gender: Male
Favourite music genre: Rock
Favourite artist: Disturbed
Favourite music video: Disturbed - The Sound of Silence
What do you look for in music videos: Something that is engaging, I also enjoy something that is creative with the editing and camerawork it uses. Interesting locations and characters also make me want to watch the music video.
How can we relate it to our target audience: Do something that stands out, make something different and unique, but equally something that can be appreciated across your chosen audience.