Front
Inside
Inside
Side
Back
Digipak:
Teacher's Feedback:
- Make the font for the reviews smaller
- Level out the reviews so they are together
- Make the image of the girl bigger as there is a lot of empty space
Focus Group Feedback:
Amy
- I like the use of the guitar as it links well to the music video
- Having the same picture of the girl and her guitar is good as it is clear they are linked together
To improve-
- It would be more interesting to have a more variation of colours
Rhiannon
- The synergy between all three products is really clear
- Having the main protagonist as the main focus is effective
To improve-
- Maybe add more colour to be more eye catching
Ben
- I like that it's really clear what it's all about
- It looks really good as a product
- The girl needs to be more saturated
Joe
- I like how the white font contrasts with the background
- I like how a similar image is used for both the digipak and the advertisement
Teacher's Feedback:
- The background colour is too harsh
- I like the back cover
- I like the inside cover, it's very indie
To improve-
- Include the track names on the back cover
- Have another colour in the front cover to incorporate your music video
- For the other inside cover, maybe have words
Focus Group Feedback:
Amy
- The dark colours are very indie
- I like the font for Fickle Friends
- I like how you have the same font for Vanilla as the tracks on the back
To improve-
- Add in more colour as it is only a plain black background with plain white text
Rhiannon
- I like how the prop of the guitar is included to add synergy
- The fonts are bold and work well together
- It's simple but effective of the indie genre
Ben
- It's really clear, which is good
- It hasn't got a lot of colour so it is a bit dull and wouldn't catch my eye
To improve-
- Add more colours to make it more interesting
Joe
- I like how the background is completely black so there are no distractions
- The brightness of the guitar stands out which is effective