Evaluation Q2

How effective is the combination of your main product and ancillary texts?

Second Draft:

Transcript 

The brief was to produce a promotion package for the release of an album by including a music promo video, a digipak for the album's release and a magazine advertisement for the digipak. Therefore, it was vital that all three products should clearly link together by the use of synergy. Synergy refers to the interaction of two or more products to produce a combined effect greater than the sum of their separate effects.

It was a significant that synergy would be included in my own products, so it would be understandable that all three products are combined, to create a brand. Firstly, when conducting my RMA research, I found that magazine advertisements have features that are heavily based on the album digipak, so it would be obviously recognised as this brand. I incorporated this in my own digipak and advertisement by using a photo of the girl on both, to emphasise her significance as an artist. To link these products with my music promo, the main protagonist is the sole main focus throughout the video. Additionally, the guitar is shown in the advertisement, as it is used in the majority of the shots in the video, to emphasise the narrative storyline.

Across all three products, the same font is used to be recognisable. The font used for the song name, 'Vanilla' was also included for the back cover of the digipak to list the track names. To create synergy with my music promo, the same font is used, to add to brand loyalty.

Mise-en-scene is a key element throughout the video, with her outfits being meaningful. This is incorporated in the ancillary products by her wearing the same clothes as in the performance part of the video to highlight her growing confidence as an artist. The cover of the album digipak is based off her performing to make a point that the narrative storyline of her writing this song led to this moment - adding to her brand.

Finally, alternative genre music products tend to utilise a dark colour scheme and a dark mise-en-scene. This is shown especially throughout Green Day's digipak, magazine advertisement and clothing for 'Wake Me Up When September Ends'. This was employed in my products, as the digipak and magazine advertisement also had a plain black background. This convention is also conformed to in the performance part of the music promo, where she wears darker clothing.

Overall, the combination of the main product and ancillary texts worked well together to promote the album. Synergy between the music promo, album digipak and magazine advertisement was effectively incorporated to ensure all three products came together to produce one promotional package. 



First Draft:

Transcript

The brief was to produce a promotion package for the release of an album by including a music promo video, a digipak for the album's release, and a magazine advertisement for the digipak. Therefore, it was vital that all three products should clearly link together by the use of synergy. Synergy refers to the interaction of two or more products to produce a combined effect greater than the sum of their separate effects.

It was significant that synergy would be included in my own products, so it would be understandable that all three products are combined, to create a brand. Firstly, when conducting my RMA research, I found that magazine advertisements are mainly based off album digipaks so that it would be obviously recognised as this brand. I incorporated this in my own digipak and advertisement by using similar photos of the girl with her guitar with a black background to emphasise her significance as an artist. To link these products with my music promo, the main protagonist is the focal point throughout the video. Additionally, her guitar is used in the majority of the shots to emphasise the significance to the narrative storyline.

Across all three products, the same font is used to be recognisable. Both the digipak and the magazine advertisement have the same font for the band name of 'Fickle Friends' and similarly for the song title, 'Vanilla'. To create synergy with my music promo, I included the same font in part of the video to add to brand loyalty.

Finally, alternative genre music products tend to utilise a dark colour scheme and a dark mise-en-scene. This is shown especially through Green Day's digipak, magazine advertisement and clothing for 'Wake Me Up When September Ends'. This was employed in my product, as the digipak and magazine advertisement also had a plain black background. This convention is also conformed to in the music promo, where she wears some darker clothing - especially when performing.

Overall, the combination of the main product and ancillary texts worked well together to promote the album. Synergy between the music promo, album digipak and magazine advertisement was effectively incorporated to ensure all three products came together to produce one promotional package.