Location Research

For our promotional music video, we have chosen four locations for it to be set in. We did not want too many settings as it would become too disjointed, and the story would not flow as well. In the music videos I have analysed in the Alternative genre, minimal amount of locations have been used, such as in Troye Sivan's 'Wild' video, it was set in a number of locations outside, such as a beach and a forest, but as they are all outside, they made sense together. Therefore, for our video, we are using locations where people can normally go to be alone.


Location 1 - Bedroom

The main location in our promotional music video is the girl's bedroom. As the main storyline is of her writing and developing a song on her own, the most likely place this would happen would be her room. We also decided this would relate to our target audience of teenagers well as their room is a place to spend time alone.








Furthermore, this is beneficial from our point of view as filmmakers, as we can easily use one of our own bedrooms to film, meaning we would not be at any expense.

Location 2 - Park

Another location we are going to use is a park, as she is shown to be walking her dog, so a conventional place to go would be the park. We've chosen a nearby meadow as it is near Chloe's house, so we would be quite close to be able to walk the dog from her house to there.








Location 3 - Coffee Shop

When initially researching locations, we were going to use Creams to film, as it has a retro look which fits with the genre of our song. The band Fickle Friends also tends to use quite brightly lit locations for their music video, so this would fit our song as well.

However, due to a limited budget, we decided against it, especially as our other locations are local to us and at no expense.

Therefore, we decided to use Costa, as it is local to us, so travelling would not be an expense. It will be used when she is sat in a coffee shop, where she checks her emails.Relating to our target audience, coffee shops are very well known in our age group and are typical places to meet up.

Location 4 - Drama Studio

In comparison to this, our last location is in the drama studio, where she will be 'singing' this song she has written. We chose this area to film, as it has a dark background and studio lighting to achieve the professional look and effect we want. It also contradicts with the usual other locations, emphasising its significance.

It is also beneficial that we have a drama studio at school as we do not have to pay to rent it out or have to ask for permission to film.












Initially, the part of the music video when she was performing her song was meant to be shot in the drama studio, however, it was never free to use. We knew this may be a problem, so we made sure to have back up locations. We then tried the hall, as the stage has a black curtain and stage lighting, similar to the drama studio. However, this was also being used so we were unable to use it. Finally, we thought of the art block, as they have a black backdrop.


Location 4 - Art Studio



The black backdrop provided the plain background we needed. We then used lights from the drama studio and set them up around the backdrop. To make the performance element believable, we borrowed a microphone and stand from the music department.






Overall, it was convenient that we had multiple places to film this part of our music video in school incase we had issues with one. It was also helpful that the equipment we needed was accessible. Despite the location change, I think the shots we needed were still achieved and we overcame this issue quickly.