Wednesday, 20 September 2017

Purpose and Conventions of Album Digipaks

What is an album digipak?

An album digipak is the type of packaging used for CDs, typically made from cardboard with an internal plastic holder for one or more discs.


Conventions of an album digipak

Front:
  • Song title
  • Name of artist

Inside:
  • Extra information about the artist / song

Back:
  • Artist / album name
  • Tracklist
  • Album artwork
  • Record label
  • Barcode
  • Extra information


Purpose of an album digipak
  • To promote an album
  • To list the content of an album
  • To make the CD eye-catching
  • To use the corporate identity of an artist / band as a reoccurring theme
  • To give information about the musician and the music
  • To use images and art to express a message
  • To store additional promotional materials (such as posters and booklets)
  • To attract a wider audience

Examples of album digipaks from the alternative indie genre:
Related image




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